“There are a lot of ways to make a profit in the world, and there’s no question that you can make a profit in ways that are harmful—and some people do. But the reality is, that’s a choice and you don’t have to make that choice because there are plenty of ways to make a profit that contribute to the betterment of the world. And that creates, we believe, a self-reinforcing cycle, so that you’re actually creating a better competitive environment for your company to operate in by making improvements in the world.”
- from the Purpose and Profit episode Mark Kramer On How Creating Shared Value Can Transform Business and the World
Feel free to subscribe here to the Purpose and Profit newsletter.
When you sign up, you’ll also get a FREE copy of "The 7 Common Mistakes Businesses Make on The Path to Purpose"