Steps toward Carbon Neutrality




As troubling as our trajectory is, there are more and more opportunities to combat climate change.


MUD\WTR for example, collaborates with Pachama to offset their carbon footprint. Pachama evaluates forest preservation and restoration projects and supports those with proven value by acting as an offsets marketplace for companies looking to mitigate their own carbon footprint.


The truth of the matter is, most businesses won’t be able to go carbon neutral overnight. Society is not ready to flip the switch and cut fossil fuels entirely out of our lives.


An effective way to take CO2 out of the atmosphere is to keep it locked in the earth. One way to support that natural sequestration, like MUD\WTR does with Pachama, is by purchasing credits to support the projects keeping our forests healthy and thriving.



P.S.

Find out more about MUD\WTR on the Purpose and Profit episode: Paul DeJoe on a mission to optimize mind, body and ritual


Paul DeJoe is a Co-Founder and the COO of MUD\WTR. Their low-caffeine coffee alternative is an elixir consisting of masala chai, cacao, turmeric, cinnamon, sea salt and four mushrooms: chaga, reishi, lion’s mane and cordyceps. It’s crafted to give energy, focus and immune benefits without the jitters, crash and dependency.


In this episode we cover:

  • The importance of ritual, and the equal importance of periodically evaluating our habits

  • Creating a company culture that reduces anxiety and leaves space for 10x ideas to grow

  • Neuroplasticity. What it is. Why we want it. And how to encourage it.


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P.S.

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