First Movers Coalition: Change through collective action




Collective action is a powerful tool. It can create the runway, derisk innovation investment, and accelerate adoption of the new technology solutions we need.


That’s exactly what the First Movers Coalition does. Their belief and mission:


Reducing emissions to net-zero by 2050 is possible if the right technologies are brought to commercial scale within the next decade.


The First Movers Coalition is a global initiative harnessing the purchasing power of companies to decarbonize seven “hard to abate” industrial sectors that currently account for 30% of global emissions. These include: Aluminum, Aviation, Chemicals, Concrete, Shipping, Steel and Trucking.


These hard to decarbonize industry sectors require low-carbon technologies that are not yet competitive with current carbon-intensive solutions but must reach commercial scale by 2030 to achieve net-zero emissions globally by 2050 (i.e. the speed needed to keep the planet on a 1.5-degree pathway and avoid beyond the point of no return).


The First Movers Coalition mobilizes collective demand through the 50+ companies that have joined the coalition, leveraging collective purchasing power to send a clear demand signal to scale up critical emerging technologies essential for the net-zero transition.


These companies include Amazon, Apple, Bank of America, E&Y, Microsoft, and many more.


In addition to the advance purchase commitments the coalition members have made, they also pledge to work together to address roadblocks towards securing supply of required low-carbon technologies by 2030.


Not part of the First Movers Coalition?


This coalition is one of the most high-leverage ways for companies to take climate action—and an opportunity to build the clean and profitable supply chains of the future.



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