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About
Kathy Varol

Short Intro:

Kathy is a Purpose Strategy Expert. She created the Global Purpose strategy for adidas, a 22 billion dollar global company, encompassing everything the brand does to positively impact people and planet, including a holistic sustainability strategy, an impactful social equality strategy, and a progressive diversity and inclusion strategy.

 

Kathy has 20 years of experience in brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft.


Now, Kathy is a sought-after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and led workshops around the globe.

 

Kathy shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and impact the world.

Long Intro:

Kathy is a Purpose Strategy Expert. She created the Global Purpose strategy for adidas, a 22 billion dollar global company, encompassing everything the brand does to positively impact people and planet, including: 
 

  1. A holistic sustainability strategy that further established adidas as a leader in retail sustainability, and inspired an army of loyal brand advocates to join a movement to end plastic waste.

  2. An impactful social equality strategy that provided access to sport for girls around the globe, developed new products, and initiated bold corporate actions to stand against inequality.

  3. And a progressive Diversity and Inclusion (D&I) strategy that fostered a culture of inclusion, collaboration, and continuous improvement.

 

This Global Purpose strategy created impact. A thorough assessment by S&P in 2021 awarded adidas an ESG score of 85, placing the company among the top ten rated by S&P Global Ratings. 


Kathy started her career as a bright-eyed idealist, joining the Peace Corps straight out of college. Along her journey, the idealist combined with her inner strategist, creating a catalyst for good. Now Kathy has 20 years of experience in brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft.

Kathy is a sought-after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and led workshops around the globe. She shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and impact the world.