Kathy Gecas Varol

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    The Ultimate Marketing Machine by Marc de Swaan Arons, Frank van den Driest and Keith Weed

    December 2, 2016

    I recently stumbles across this Harvard Business Review article that ties together company purpose, aligning the company strategy with a company structure that supports that strategy, and aligning global and market vision.  It’s a pretty long article, but worth it. While these things might sound simple in theory, they are incredibly complex to implement in large global companies. But the companies that...

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