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Be The Most Valued Brand

In A Crowded Market 

Tap into the best

business strategy there is.

Let purpose drive profit, create brand advocates, and attract top talent.

The best brands stand for something

What they stand for:

  • Differentiates them in the marketplace 

  • Creates word of mouth marketing

  • Ignites employee passion and devotion 

  • Inspires internal innovation 

  • Builds sustainable growth while other brands become irrelevant.  

How do you build that kind of brand?

Street Protest

do something remarkable

The best performing organizations and the most loved brands have a purpose

beyond profit.

 

The Brand Purpose Model™ helps you identify your purpose and

leave your legacy. 

So your customers will fall in love

with your brand and won't be able

to stop talking about it. 

how to be remarkable:

  • Create a vision of the world your consumers want to be part of.

  • Invite them to be part of creating that better world. 

  • Inspire an army of advocates spreading the story of your brand.
     

  • Create a deeper meaning to your work and impact the world.

SPEAKING 

Inspire your organization, and learn The Brand Purpose Model™ to embed purpose into the heart of your business and tap into the best growth strategy.

 WORKSHOPS

Call in the expert. Become the person whose workshop is legendary. Develop breakthrough strategies that will leave a legacy for your brand. 

 Advising

Harness the Brand Purpose Model™ for breakthrough results. Grow profit, engagement, & customer loyalty by embedding a purposeful vision into your organization. 

Work

with me

Companies with purpose are positively shaping the future. These companies are winning the hearts of consumers (and market share!).

I help businesses become a force for good, disrupt their industry, and leave a legacy through impact.

"Putting in long hours for a corporation is hard. Putting in long hours for a cause is easy."
– Elon Musk

Kathy has a very unique set of abilities that rarely exist in combination. She is an active listener who asks meaningful questions to gain insights, is able to synthesize data, and can develop those insights into a strategic framework to move a project toward implementation. 

Kathy built a holistic plan for the newly formed Global Purpose team. She brought in the expertise of outside consultants and over the course of nine workshops across North America, Europe, and China, was able to assess the cultural nuances that would be required to build a single global scope that combined the most relevant and urgent social and environmental issues for the company. 

James Carnes

VP Adidas Brand Strategy

Results you can expect

  • Market Differentiation 

  • Consumer Loyalty 

  • Inspired and engaged employees 

  • New innovation with a singular vision

  • Easier internal decision making 

  • Attraction & retention of top talent 

  • Purpose that drives new profit

Become The

most Valued Brand In A Crowded Market 

Kathy Varol

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