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The best brands stand for something
By embedding purpose into the heart of their strategy, these companies accelerate growth and transform their business to:
Become a loved brand with envied consumer loyalty
Attract the best talent
Fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition)
do something remarkable
The best performing organizations and the most loved brands have a purpose
The Brand Purpose Model helps you identify your purpose and
leave your legacy.
So your customers will fall in love
with your brand and won't be able
to stop talking about it.
how to be remarkable:
Create a vision of the world your consumers want to be part of.
Invite them to be part of creating that better world.
Inspire an army of advocates spreading the story of your brand.
Create a deeper meaning to your work, transforming a job into a point of pride.
Inspire your organization, and learn The Brand Purpose Model to embed purpose into the heart of your business and tap into the best growth strategy.
Call in the expert. Become the person whose workshop is legendary. Develop breakthrough strategies that will leave a legacy for your brand.
Companies with purpose are positively shaping the future. These companies are winning the hearts of consumers (and market share!).
I help businesses become a force for good, disrupt their industry, and leave a legacy through impact.
"Putting in long hours for a corporation is hard. Putting in long hours for a cause is easy."
– Elon Musk
Kathy has a very unique set of abilities that rarely exist in combination. She is an active listener who asks meaningful questions to gain insights, is able to synthesize data, and can develop those insights into a strategic framework to move a project toward implementation.
Kathy built a holistic plan for the newly formed Global Purpose team. She brought in the expertise of outside consultants and over the course of nine workshops across North America, Europe, and China, was able to assess the cultural nuances that would be required to build a single global scope that combined the most relevant and urgent social and environmental issues for the company.
VP Adidas Brand Strategy
Results you can expect
Inspired and engaged employees
New innovation with a singular vision
Easier internal decision making
Attraction & retention of top talent
Purpose that drives new profit